Executive summary
Before consent, the difinity.ai homepage sends no tracking data, which matches your privacy policy. The next step is to prove what happens after consent and to measure demo demand without weakening that position.
What is working
- No analytics or advertising data is sent before a consent choice.
- Tags are managed through Google Tag Manager.
- Clear privacy and cookie policies are published.
What needs confirming
- The automated scan did not detect a consent banner.
- Tracking after consent has not been tested yet.
- Demo request and sandbox tracking are not yet verified.
What to build
- Consent Mode aligned to your "reject all" default.
- Clear events for demo requests and sandbox use.
- A first-party server layer that filters data before it reaches vendors.
Three priorities
Scope and method
An outside view built from public data. No account access was used.
Consent and network scans
Three scans of the difinity.ai homepage on September 17, 2026 recorded every request made before any consent choice.
Policy review
The public Privacy Policy and Cookie Policy were compared with what the scans observed.
Site journey review
Main calls to action and the domains they use: difinity.ai, the sandbox on chat.difinity.ai, and hub.difinity.ai.
Limits: scans covered the homepage only. No consent banner was detected, so behavior after acceptance was not recorded. The GTM container contents have not been reviewed yet. Items marked To confirm need a short check.
Current state
What the site sent before consent, and how that compares with your published policies.
Requests before any consent choice
Platforms detected before consent
By category, across all three scans
What this means
Only the tag manager script loads before a choice is made. No analytics, advertising or CRM data is sent at that point. That is the right default for a company selling to healthcare, insurance and financial services.
Your policies compared with what we observed
| What your policy says | Source | What we observed | Status |
|---|---|---|---|
Consent defaults to reject all | Privacy Policy | No tracking requests before a consent choice, in three scans | Consistent |
No advertising or retargeting cookies | Cookie Policy | No advertising platforms detected | Consistent |
Granular consent controls | Privacy Policy | The automated scan did not detect a consent banner | To confirm |
Analytics only with explicit consent | Privacy Policy | Behavior after acceptance not yet recorded | To confirm |
Policy statements are paraphrased from difinity.ai/privacy and difinity.ai/cookie-policy.
Key findings
Eight findings, ordered by impact. Open any row for evidence, impact and the fix.
GTM container
One Google Tag Manager container belongs to the site. Its contents decide what happens after consent.
The container loads on page view but sent no data before consent. That is expected and correct. Loading the container script does not, by itself, send analytics data.
What the container review will check
- Which tags exist, and which fire after consent
- Consent settings on every tag
- Consent Mode defaults matching "reject all"
- Demo request and sandbox events
- Cookie domain covering all difinity.ai subdomains
- Custom scripts, unused tags and naming
Business implications
What the findings mean for pipeline, trust and future growth.
Your website is part of your compliance story
Buyers in regulated industries review how vendors handle data. A site that behaves exactly as its policy says is a quiet but strong proof point in security and procurement reviews.
Demo demand needs a measurable source
Without demo and sandbox events, it is hard to know which content moves buyers: the platform page, comparisons, docs, the blog or the team page. Budget and content decisions then rely on guesswork.
The sandbox is your strongest buying signal
"See it working" sends visitors to chat.difinity.ai. Linking sandbox use to the original visit shows which channels bring hands-on evaluators, not just readers.
Recommendations
A privacy-first measurement setup: consent first, clear events, and a server layer you control.
7.1 Target setup
Sources
Governed collection
Destinations
7.2 Consent mapping
| Purpose | Consent Mode signal | Default | After acceptance |
|---|---|---|---|
| Site analytics (GA4) | analytics_storage | Denied, cookieless pings only | Full measurement |
| Advertising | ad_storage, ad_user_data, ad_personalization | Denied | Stays denied while the policy excludes advertising cookies |
| Functional features | functionality_storage | As defined in your Cookie Policy | As defined in your Cookie Policy |
| Security | security_storage | Granted | Granted |
7.3 Event tracking plan
| Event | Fires when | Key parameters | Consent | Priority |
|---|
No names, emails or other personal data are sent to GA4. Form contents stay in your CRM.
KPI framework
Difinity sells to enterprise teams through demos and hands-on evaluation. The KPIs follow that path.
Roadmap and next steps
Four weeks from verification to governed, revenue-linked measurement.
Timing assumes access to GTM, GA4 and your CRM, plus light developer time for sandbox and Hub events.
Once measurement is in place
Let's confirm the open items together.
A 20-minute walkthrough. With view access to GTM, the container review and consent test can be completed on the call.